Elizabeth Arden introduces the NEW My Fifth Avenue, a fragrant celebration of a woman’s rightful ambition in the legacy of Ms. Arden. An ode to vibrant New York and the dynamic woman who visits or calls it home, this fragrance celebrates the unique passion generated at the heart of the city.
The sparkling fresh floral scent of My Fifth Avenue evokes the energy of the most famous street in the world, featuring crisp citrus notes for a surprise burst of freshness complemented by an embrace of feminine florals. The notes evolve into the warmth and emotion of musk and woods, reflecting a woman’s strength and resilience, imparting the scent of success.
“New York City, specifically 5th Avenue, was the inspiration for the fragrance. We wanted to capture the energy of the city through the eyes of a woman striving to make her mark. 5th Avenue is the heart of NYC, and My Fifth Avenue serves as an ode to the ambition and adventure one can find there. The goal was to capture all of these elements and translate them into a fragrant reminder of the endless possibilities that lay ahead.”
– Jennifer Nuttall, Elizabeth Arden Global Director of Fragrances
Top Notes: Lemon, Mandarin, Floral Ozone, Violet Leaves
Middle Notes: Lotus Flower, Blooming Jasmine
Dry Notes: Trio of Musks, Amber Woods, Orris Accord, Cedarwood Oil
My Fifth Avenue was launched in September 2018.
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