Quatre By Boucheron

In Spring 2015 the house of Boucheron in collaboration with Interparfums announces new fragrance Boucheron Quatre named after the famous jewelry collection of Quatre rings. “We want this new launch to become the first line for Boucheron and an iconic fragrance for the brand. We also hope the modern approach to this fragrance will attract a younger clientele,” as stated for BW Confidential by Pierre Desaulles, Interparfums marketing director. Fragrance BOUCHERON QUATRE has been announced as floral with juicy fruity notes and sophisticated woody shades and its composition is signed by perfumers Nathalie Gracia-Cetto, Nadège Le Garlantezec and Antoine Maisondieu of Givaudan. The perfume will be packed in a cylindrical shape inspired by the Quatre ring. The upper part of the flacon is a replica of the ring design with parts alluding at yellow and white gold, while the on/off rotating closing system facilitates that the rings on top are never removed from the bottle. Boucheron Quatre can be expected in sales in May 2015. The new perfume will be accompanied by an advertising campaign which will include a TV ad and promo photos. The uniqueness of the modern and prominent design of Quatre rings lies in their inspiration by Paris, since each part is inspired by this city: the double decorative gadroon on the rings celebrates Parisians bonded by love; "Clou de Paris" reinterprets the cobblestone lanes at Place Vendôme; the diamonds reflect the light of Paris while the ribbed details describe the movement and cheer in the city.